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The Real Deal: How to Get Signed To A Record Label 

NEW EDITION Billboard Books

To order a book by credit card Click Here $26.00,
or send a check or money order for $20 + $6 postage & handling payable to: 

Daylle Schwartz at:  
Revenge Productions 
PO Box 6802, FDR Station 
New York, NY 10150    

NOTE: If you would like me to autograph the book, please specify

About The Book

Daylle Deanna Schwartz has completely rewritten and enhanced her classic book, The Real Deal: How to Get Signed To a Record Label from A to Z (Billboard Books) to give musicians a better tool than ever. Too many artists are unhappy once they get a record deal. Artist development is rare. This new edition focuses on taking your music seriously as a business and gives musicians resources to develop a career and make money on the road to a record deal. Daylle begins by asking readers if they'd rather make money from their music or be a poor signed artist. She explains why developing a career is the best way to attract a more lucrative record deal. Labels prefer signing acts with an engine already running, so they can add fuel to it.Talent with a cold engine doesn't cut it these days.

Daylle wants her readers to make money from their music on the road to a record deal and provides MANY resources for achieving that. This new edition emphasizes a career in music as more important than a record deal. Daylle encourages musicians to focus on developing their craft and finding ways to get exposure for their music. It includes 5 new chapters to help advance a career. Some of the highlights are:

*       treating your music as a business
*       making money from songwriting
*       touring Europe
*       interviews with over 25 A & R people at top record labels
*       finding the key players for a career in music
*       preparing an effective presentation
*       getting seen and heard by the right people
*       getting a satisfying recording deal

In addition:

The Real Deal contains advice from dozens of successful rcording artists such as Shawn Mullins, Jerry Jeff Walker, Chuck D, Pat Green, Fisher, the Roots and LeAnn Rimes; record label heads such as Bruce Lundvall, president of jazz and classics, Capitol Records, Michael Caplan, senior vice president of A & R, Epic Records, Jeff Blue, vice president of A & R, Warner Bros. Records; as well as publicists, managers, booking agents, and entertainment attorneys.

The resource section contains valuable information including helpful books, directories, music conferences, trade shows, music business related organizations, and Lawyers in the Arts groups across the country.

Here's what industry people are saying about The Real Deal

Whatever changes are rocking the music business today, artists still want to record their music and reach their fans. Daylle Schwartz knows the "real deal" and wants you to know it too. This book, a true update (not just a new printing with "internet" thrown into a few pages), describes good habits to learn and gives you the tools you need to make them work. The author's writing is so contagious that you'll find yourself exuding her own confidence and professionalism in no time. Learn about e-communicating with your music community, the "preproduction" of a record deal, and the thirty words or less rule. And in this edition Daylle Schwartz may be starting to outgrow the book's subtitle by adding tips on making money from your music beyond a record deal. -- Catherine Moore, Director, Music Business Program, New York University

The Real Deal is an incredible resource not only for those who simply aspire to be signed, but for those intent on building a long term career. -- Toni-Ann Marinaccio, Vice President of International, Universal Music

I wouldn't hesitate to recommend this book to an artist in search of a record deal. -- Jeffrey. R. Cohen, Publisher, Music Biz Magazine

It's about passion, faith, and diligence. Daylle takes us through the process. -- Phil Ramone, Producer

Daylles' book is like having a friend along to explain the in's and out's of the music industry in plain english. Her exceptionally knowledgeable and honest writing, when coupled with your drive, can help you tackle almost any obstacle. -- Alex Vazquez, Salt Lake City, UT

Daylle has done an excellent job of capturing the essence of the music business in language and understanding anyone can understand. Her writing is concise and to-the-point. She pulls no punches in telling it like it is and I like that. There are too many details in the music business that can trip you up. Daylle allows music artists the chance to get ahead and not be taken advantage of. She provides the wisdom of a serpent with the words of a dove. Keep writing and speaking! -- Jodee Kulp, Manager, Mo'Angels, Minneapolis, MN

"I have read many books pertaining to the music industry over the last 10 years and only one has been able to speak to me in a language that I could apply successfully. Not only was Daylle Deanna Schwartz's "The Real Deal" easy to read and full of information but it was refreshingly motivating. I recommend this book to anyone who would like to understand and succeed in this crazy but wonderful business of music. " -- Stacey Whitton of "WHITTON" , Reno, NV stacey@Partyinc.org

I like the way Daylle writes, pulling no punches and leaving nothing to the imagination. One can learn lots from her. The Real Deal is not only educational for those trying to get into the music business, but informative from deep down. There are things in that book that no one else would dare to tell you. Thanks to God and Daylle, I'm going to keep trying. She makes it seem like nothing is impossible. -- Renee Woodruff, Goffstown, NH Gospelpoet@juno.com

"The Real Deal is an invaluable resource for musicians. Whether you are a well established act or just beginning, the knowledge and insight that Daylle shares is a precious advantage in a competitive business. Overrun with rumors, myths and hear-say, the music industry can be confusing and intimidating. Daylle does an excellent job of separating fact from fiction and in doing so presents her readers a clear path to success." -- Josh Patrick, of Standard Candle, Birmingham, AL

"The Real Deal is an empowering eye-opener for anyone in the music business. Not only do I look to this book for practical advice for my own booking agency, I look to it for strength. Daylle's own story of soaring to the top despite all opposition is inspiring not only to women but to everyone trying to make it in this business." -- Sibyl Walker, M.A.D. Promotions and Booking, Waco, TX Badfit777@aol.com

 

 

 

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Start & Run Your Own Record Label

THIRD EDITION, fully revised and expanded, Billboard Books

To order by credit card Click Here $28.00
or send a check or money order for $22 + $6 postage & handling payable to: 

Daylle Schwartz at:   
Revenge Productions 
PO Box 6802, FDR Station 
New York, NY 10150     

NOTE: If you would like me to autograph the book, please specify

 

About The Book

Though the music industry has changed dramatically in recent years, there has never been a better time than the present for anyone interested in starting a record label to market new talent or to release and promote their own music. With all the latest advances in digital sales and online networking, music can now be released, distributed and promoted for a fraction of traditional costs. In order to reflect these industry changes and new opportunities, Daylle Deanna Schwartz, the first woman to start and run a sustainable label on her own, has rewritten and expanded her classic, Start & Run Your Own Record Label

Start and Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing and promotion, it also has new information about key issues including:

       * Balancing on and offline promotion and marketing

       * Making the most of online resources (social networking sites, blogs, podcasts, ringtones, videos, radio and more)

       * Using digital distribution profitably

       * Licensing your recordings for use in the media

       * Marketing music overseas

Daylle compiled exciting new interviews with hot industry professionals and independent labels including-Daniel Glass (founder, Glassnote Entertainment), Blogger Perez Hilton, Recording Artist CJ Baran (Push Play), Recording Artist Ingrid Michaelson, Scott Lapatine (founder, Stereogum), Jed Carlson (founder, ReverbNation), Jeff Price (founder, Tunecore), MP3 bloggers, music magazines editors, publicists and more-for the most up-to-date, authoritative, and practical guidebook available.

Here's what people are saying about Daylle's book:



"Daylle Deanna Schwartz has conveniently packaged all you need to know to start your own record label in a very reader-friendly book. What took me over ten years to learn the hard way, has been easily explained by Daylle. If you are thinking about competing in the oftentimes treacherous world of independent record labels, arm yourself with a book like this!"
- Ryan Kuper, Redemption Records


In this new world of music, a book like Start & Run Your Own Record Label is essential reading! Our Gospel and Jazz clients are independent ON PURPOSE, and plan to stay that way. They know that THEIR future music business depends on controlling their own fate, and books like this help us all realize we CAN do it! - Eric Copeland, Producer, CreativeSoulOnline.com, Franklin, TN

Regardless of which facet of the music industry you are involved in, if you want to succeed, there is only resource guide you will need: anything written by Daylle Deanna Schwartz. She has consistently rewritten music industry bibles. Start & Run Your Own Record Label is one of her books that have launched, and guided, a long list of successful music careers.
- Cheryl Harvey Hill, Journalist/Album Reviewer, CountryStarsOnline.com, Las Vegas, NV

Start & Run Your Own Record Label offers immense value and necessary lessons for those who decide to make entry into the music industry their goal. - Israel Vasquetelle, publisher, InsomniacMagazine.com, Orlando, FL

I read Start & Run Your Own Record Label and I did exactly that. The book helped me develop my label. It afforded me the opportunity to make a living writing music for TV and film as well as touring college campuses. I am eternally grateful!
- Elza, Squirrel Girl Inc., NY

Daylle was maybe the very first to throw herself full force into the cause of encouraging independent musicians to seize their own power in the marketplace. Her commitment helped spawn a revolution-direct communication between dedicated artists and their audience. As the marketplace keeps evolving, Daylle continues to shine her probing light on fresh possibilities. Thanks to her research and inspiration, we have both nuts-and-bolts and spiritual support for having fun with this, whatever our genre-so we're going for it in classical too! - Robert Stallman & Hannah Woods, Bogner's Café label, PA

I have read Start & Run Your Own Record Label at least a dozen times and love the fact that Daylle is keeping up with the ever-changing music industry with new editions. This book is essential and a staple for anyone wanting to know the right way to put out music. - Jay Ronan CEO - Blue Duck Records, Boston, MA

I have attended many seminars, and have read numerous publications on Do It Yourself promotion. Daylle's book, Start & Run Your Own Record Label is the most comprehensive, hands-on, nut and bolts guide to understanding the music industry. A Must Read! - Mark Regula Ivory Tower Project, Howard Beach, NY

Start and Run Your Own Record Label puts the keys to releasing yours and others' music in your lap. This manual is encouraging to a songwriter. - Tftka Dawidalle aka daggakarab, Everett, WA

I started my own label after reading this book. It gave me a sense of "this can be done" rather than "Oh my God, what am I doing." - Nathan Temby, Merica Records, San Francisco, CA

Start & Run Your Own Record Label is a great reference for anyone in the music business to keep on hand. Even if you think you know it all, this book quickly clarifies any foggy moments. As a former label GM (Popular Records/BMG, West End Records), now publicity/marketing company owner, I find it a perfect compliment to This Business of Music. - Andy Reynolds, President, Penetration, Inc., New York, NY

Daylle has a straightforward way of explaining the business. However, while making clear all the work and effort entailed in making things happen, she also inspires and instills the belief that it is indeed all possible. This is an informative and motivational book that everyone serious about putting their music out into the world should read, and then keep re-reading. - Michael Gilboe, Copperheadz Productions, New York, NY

I want to create my own label in Europe and this book is a "bible" for those who want to start their own record company and develop it to the max. - Vincent Habryn, Gravelines, France

Daylle's book has been a guidebook to success for me and my small label. With my zeal for success and her ideas and testimony I've been able to turn my dreams into a living reality! - Matt Allison, Recording Artist and Indie Label Owner, Capetown, South Africa