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The Real Deal: How to Get Signed To A Record Label 

NEW EDITION Billboard Books

To order a book by credit card Click Here $25.00,
or send a check or money order for $20 + $5 postage & handling payable to: 

Daylle Schwartz at:  
Revenge Productions 
PO Box 8016, FDR Station 
New York, NY 10150    

NOTE: If you would like me to autograph the book, please specify

About The Book

Daylle Deanna Schwartz has completely rewritten and enhanced her classic book, The Real Deal: How to Get Signed To a Record Label from A to Z (Billboard Books) to give musicians a better tool than ever. Too many artists are unhappy once they get a record deal. Artist development is rare. This new edition focuses on taking your music seriously as a business and gives musicians resources to develop a career and make money on the road to a record deal. Daylle begins by asking readers if they'd rather make money from their music or be a poor signed artist. She explains why developing a career is the best way to attract a more lucrative record deal. Labels prefer signing acts with an engine already running, so they can add fuel to it.Talent with a cold engine doesn't cut it these days.

Daylle wants her readers to make money from their music on the road to a record deal and provides MANY resources for achieving that. This new edition emphasizes a career in music as more important than a record deal. Daylle encourages musicians to focus on developing their craft and finding ways to get exposure for their music. It includes 5 new chapters to help advance a career. Some of the highlights are:

*       treating your music as a business
*       making money from songwriting
*       touring Europe
*       interviews with over 25 A & R people at top record labels
*       finding the key players for a career in music
*       preparing an effective presentation
*       getting seen and heard by the right people
*       getting a satisfying recording deal

In addition:

The Real Deal contains advice from dozens of successful rcording artists such as Shawn Mullins, Jerry Jeff Walker, Chuck D, Pat Green, Fisher, the Roots and LeAnn Rimes; record label heads such as Bruce Lundvall, president of jazz and classics, Capitol Records, Michael Caplan, senior vice president of A & R, Epic Records, Jeff Blue, vice president of A & R, Warner Bros. Records; as well as publicists, managers, booking agents, and entertainment attorneys.

The resource section contains valuable information including helpful books, directories, music conferences, trade shows, music business related organizations, and Lawyers in the Arts groups across the country.

Here's what industry people are saying about The Real Deal

Whatever changes are rocking the music business today, artists still want to record their music and reach their fans. Daylle Schwartz knows the "real deal" and wants you to know it too. This book, a true update (not just a new printing with "internet" thrown into a few pages), describes good habits to learn and gives you the tools you need to make them work. The author's writing is so contagious that you'll find yourself exuding her own confidence and professionalism in no time. Learn about e-communicating with your music community, the "preproduction" of a record deal, and the thirty words or less rule. And in this edition Daylle Schwartz may be starting to outgrow the book's subtitle by adding tips on making money from your music beyond a record deal. -- Catherine Moore, Director, Music Business Program, New York University

The Real Deal is an incredible resource not only for those who simply aspire to be signed, but for those intent on building a long term career. -- Toni-Ann Marinaccio, Vice President of International, Universal Music

I wouldn't hesitate to recommend this book to an artist in search of a record deal. -- Jeffrey. R. Cohen, Publisher, Music Biz Magazine

It's about passion, faith, and diligence. Daylle takes us through the process. -- Phil Ramone, Producer

Daylles' book is like having a friend along to explain the in's and out's of the music industry in plain english. Her exceptionally knowledgeable and honest writing, when coupled with your drive, can help you tackle almost any obstacle. -- Alex Vazquez, Salt Lake City, UT

Daylle has done an excellent job of capturing the essence of the music business in language and understanding anyone can understand. Her writing is concise and to-the-point. She pulls no punches in telling it like it is and I like that. There are too many details in the music business that can trip you up. Daylle allows music artists the chance to get ahead and not be taken advantage of. She provides the wisdom of a serpent with the words of a dove. Keep writing and speaking! -- Jodee Kulp, Manager, Mo'Angels, Minneapolis, MN

"I have read many books pertaining to the music industry over the last 10 years and only one has been able to speak to me in a language that I could apply successfully. Not only was Daylle Deanna Schwartz's "The Real Deal" easy to read and full of information but it was refreshingly motivating. I recommend this book to anyone who would like to understand and succeed in this crazy but wonderful business of music. " -- Stacey Whitton of "WHITTON" , Reno, NV stacey@Partyinc.org

I like the way Daylle writes, pulling no punches and leaving nothing to the imagination. One can learn lots from her. The Real Deal is not only educational for those trying to get into the music business, but informative from deep down. There are things in that book that no one else would dare to tell you. Thanks to God and Daylle, I'm going to keep trying. She makes it seem like nothing is impossible. -- Renee Woodruff, Goffstown, NH Gospelpoet@juno.com

"The Real Deal is an invaluable resource for musicians. Whether you are a well established act or just beginning, the knowledge and insight that Daylle shares is a precious advantage in a competitive business. Overrun with rumors, myths and hear-say, the music industry can be confusing and intimidating. Daylle does an excellent job of separating fact from fiction and in doing so presents her readers a clear path to success." -- Josh Patrick, of Standard Candle, Birmingham, AL

"The Real Deal is an empowering eye-opener for anyone in the music business. Not only do I look to this book for practical advice for my own booking agency, I look to it for strength. Daylle's own story of soaring to the top despite all opposition is inspiring not only to women but to everyone trying to make it in this business." -- Sibyl Walker, M.A.D. Promotions and Booking, Waco, TX Badfit777@aol.com

 

 

 

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Start & Run Your Own Record Label

NEW EDITION Billboard Books

To order by credit card Click Here $25.00
or send a check or money order for $20 + $5 postage & handling payable to: 

Daylle Schwartz at:   
Revenge Productions 
PO Box 8016, FDR Station 
New York, NY 10150     

NOTE: If you would like me to autograph the book, please specify

 

About The Book

"Daylle Deanna Schwartz has conveniently packaged all you need to know to start your own record label in a very reader-friendly book. What took me over ten years to learn the hard way, has been easily explained by Daylle. If you are thinking about competing in the oftentimes treacherous world of independent record labels, arm yourself with a book like this!" Ryan Kuper, Redemption Records

Start & Run Your Own Record Label is for anyone interested in starting their own record label-because they want to make a career from scouting, signing, and marketing new talent, or because they want to produce and promote their own music. Now is the time to get busy! As veteran author Daylle Deanna Schwartz reveals in this new, updated and expanded edition of Start & Run Your Own Record Label, today's market offers more opportunity than ever before to make money as an independent record label!

Start & Run Your Own Record Label is the perfect guidebook to building your own record business from the ground up. The successful first edition of this book has now been rewritten to reflect recent changes in the music industry-now it is even more comprehensive, authoritative, and practical. Written from the perspective of an industry insider who started and ran her own record label, and packed full of A-Z advice, tips, and solid how-to information from industry pros, this indispensable reference offers useful strategies for novices and professionals alike. In addition to updated information on financing, distribution, manufacturing, marketing and promotion, and much more, new chapters address such key issues as:

      * The nuts and bolts of keeping your label solvent

       * Marketing and promoting outside the box

       * Alternative revenue streams from music

       * Expanded chapter on marketing overseas

       * A chapter profiling successful indie labels called Road Warriors

      Daylle interviewed over 100 industry pros for the book, Including Danny Goldberg (Artemis Records), Recording Artist El-P (Definitive Jux Records), Dave Roberge (Everfine Records), Recording Artist Jonatha Brooke (Bad Dog Records), Damon Dash (Roc-A-Fella Records); the 5 top indie distributors (ADA, Navarre, Caroline, Red, Koch), editors of top music magazines, radio Mds, and publicists.

Here's what people are saying about Daylle's book:

 

      "Start & Run Your Own Record Label is a great reference for anyone in the music business to keep on hand. Even if you think you know it all, this book quickly clarifies any foggy moments. As a former label GM (Popular Records/BMG, West End Records), now publicity/marketing company owner, I find it a perfect compliment to This Business of Music."   Andy Reynolds, President, Penetration, Inc., New York, NY

      "Start & Run Your Own Record Label, was one of the first books I bought when I wanted to start my label. Three years later I still refer to it for a refresher course. It's a solid foundation for any indie label." - Raquel V. Sanders, CEO, Kuji Music Group/ KMG Records, Columbia, SC

      "I started my own label after reading this book. It gave me a sense of "this can be done" rather than "Oh my God, what am I doing." - Nathan Temby, Merica Records, San Francisco, CA

      "I found everything I needed to know, from A - Z, in Start & Run Your Own Record Label. When people ask how I did what regarding my label - I simply refer them to the book."   DJ Minx, Women On Wax Recordings, Detroit, MI

      "Daylle's book has been a guidebook to success for me and my small label. With my zeal for success and her ideas and testimony I've been able to turn my dreams into a living reality!" Matt Allison, Recording Artist and Indie Label Owner, Capetown, South Africa

      "Not only does Daylle Deanna Schwartz demystify the complicated music business by cutting through all the BS to give you a real look at the world of music, but she also provides you with the tools and the juice to get your venture off the ground. This book is not only a must-have for anyone wanting to start their own label; it is a great motivator for living! Jam-packed with a positive vibe." - Patrick J. Fernandez, Producer, MilleniaChild Records, Aliso Viejo, CA

      "Daylle brings the reality of the music industry to the table, and leaves out the hype. Start & Run Your Own Record Label helped me walk a path I may never have attempted. It's an incredible resource. Though I originally bought the book simply to gain insight into the industry, I'm now on my way to building my own label as I follow her advice."   Candice Jackson, CJR Entertainment, NY, NY

      "Daylle has a straightforward way of explaining the business. However, while making clear all the work and effort entailed in making things happen, she also inspires and instills the belief that it is indeed all possible. This is an informative and motivational book that everyone seriousabout putting their music out into the world should read, and then keep re-reading."  Michael Gilboe, Copperheadz Productions, NY, NY 

      A road map full of step-by-step instructions which lead to accomplishing goals in the music industry; a good reference book to help make sound business decisions; and most of all, encourage and inspiration to keep pressing on."  MJ Brown, Emjay Sound Manufacturing, LLC, Jonesboro, GA

      I want to create my own label in Europe and this book is a "bible" for those who want to start their own record company and develop it to the max."   Vincent Habryn, Gravelines, France